Welcome to fitness equipment: Offers cardio fitness equipment


Friday, September 21, 2007

LAMAR Health, Fitness and Sports Exclusive Distributor of Crocs Footwear to Health and Fitness Industry

Crocs shoes were designed especially for people who are on their feet all day, and they have become popular with athletes. The average Crocs owner has three pairs.

The Proprietary Closed Cell Resin (PCCR) material molds to the feet, and built-in arch support and tarsal bar position make them biomechanically therapeutic. As an added benefit, they are resistant to the moisture that causes foot odor, and they don't slip on wet surfaces. They are manufactured with a breakthrough antimicrobial material that prevents bacteria from growing inside the shoe.

Crocs are easy to clean and shine and only weigh a few ounces, so they are perfect for a gym bag or bike pack. All these factors, and their unique and stylish appearance, make them perfect for enthusiasts as well as recreational athletes.

LAMAR recently expanded Crocs' sales into the independent bicycle dealer network through a relationship with Fuji Bicycles.

"Crocs have become a big hit with the active population," said Kevin Lamar, founder and CEO of LAMAR HFS. "They've become stylish too, so you'll see them on people just walking around town. We felt that the health and fitness industry would be a logical place to successfully sell Crocs, and it fits in very well with our innovative product lines."

Life Time Fitness to Expand Operations in Dallas

Life Time Fitness currently operates 39 centers in eight states: Arizona, Illinois, Indiana, Michigan, Minnesota, Ohio, Texas and Virginia.

The Company's category-redefining sports, professional fitness, family recreation and resort/spa centers offer 24-hour access to more than 400 pieces of state-of-the-art cardio, resistance and free-weight training equipment, along with a multitude of amenities. Those include multiple group fitness studios with free classes, a team of certified personal trainers and programming, a wide selection of adult and youth programs and activities, rock climbing walls, full-size basketball courts, squash and racquetball courts, dry sauna and steam rooms. The centers also sport large indoor and outdoor aquatics centers, featuring multiple two-story waterslides, zero-depth recreation pools, lap pools, children's interactive play areas, and whirlpools.

Families will appreciate Life Time Fitness' wide selection of adult and youth programs and activities, family locker room areas and large child centers, featuring free childcare, a play maze, computer center, separate infant playroom, and numerous children's activities.

Furthermore, members can take advantage of LifeCafe, which provides the best in nutritional food and beverage services, and LifeSpa, which offers a full range of hair, nail and skin care services, and therapeutic massage.

Life Time Fitness officials commented on the planned expansion. "Texas continues to represent a strong growth opportunity for Life Time Fitness as we address the strong consumer demand for our resort-like facilities and full range of exercise, education and nutrition programming, products and services," said Mark Zaebst, senior vice president, Real Estate and Development. "Life Time Fitness represents the premier destination for individuals and families seeking a healthy and active way of life and we are pleased to extend our services to the Allen-McKinney market."

Certain information contained in this press release may be deemed to constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to certain risks and uncertainties that could cause the Company's actual results in the future to differ materially from its historical results and those presently anticipated or projected. The Company wishes to caution investors not to place undue reliance on any such forward-looking statements. Any forward-looking statement speaks only as of the date on which such statement is made, and the Company undertakes no obligation to update such statement to reflect events or circumstances arising after such date. Among these factors are identifying and acquiring suitable sites for new sports, fitness and family recreation centers, opening new sports, fitness and family recreation centers, attracting and retaining members and other factors set forth in the Company's filings with the Securities and Exchange Commission.

Life Time Fitness to Open Eighth Chicago

The Romeoville center will be one of the Company's large, 109,000 square foot model facilities and offer 24-hour access to more than 400 pieces of state-of-the-art cardio, resistance and free-weight training equipment, along with a multitude of amenities. These include multiple group fitness studios with free classes, a team of certified personal trainers and associated programming a wide selection of adult and youth programs and activities, rock climbing walls, two full-size basketball courts, squash and racquetball courts, yoga studio, dry sauna and free towels and lockers.

The center also sports a large indoor/outdoor aquatics center, featuring multiple, two-story waterslides, two large, zero-depth recreation pools, a lap pool and children's interactive play area, two whirlpools and an outdoor bistro. Families will appreciate Life Time Fitness' large interactive and free child center, featuring a play maze, computer center, separate infant playroom, and numerous children's activities. Dedicated family locker rooms also are available.

Members can take advantage of LifeSpa, which delivers a full range of hair, nail and skin care services, and therapeutic massage, and LifeCafe, which offers the best in nutritional food and beverage services.

"With the opening of our first center in Illinois in 2000, Life Time Fitness set a new benchmark with the Chicago market for delivering comprehensive health and fitness centers, programs and services of the highest possible quality at an exceptional value," said Mike Brown, senior vice president, Operations. "Our continued expansion in the market is indicative of the strong consumer demand for our individualized programming, which is suited to people of all fitness levels, and our unique ability to meet the health and fitness needs of the entire family. With state-of-the-art equipment, free classes, multiple sports courts, large indoor and outdoor aquatics and child activity centers, full-service cafes and spas, and much more, Life Time Fitness is the ultimate destination for families seeking a healthy way of life."