Crocs shoes were designed especially for people who are on their feet all day, and they have become popular with athletes. The average Crocs owner has three pairs.

The Proprietary Closed Cell Resin (PCCR) material molds to the feet, and built-in arch support and tarsal bar position make them biomechanically therapeutic. As an added benefit, they are resistant to the moisture that causes foot odor, and they don't slip on wet surfaces. They are manufactured with a breakthrough antimicrobial material that prevents bacteria from growing inside the shoe.

Crocs are easy to clean and shine and only weigh a few ounces, so they are perfect for a gym bag or bike pack. All these factors, and their unique and stylish appearance, make them perfect for enthusiasts as well as recreational athletes.

LAMAR recently expanded Crocs' sales into the independent bicycle dealer network through a relationship with Fuji Bicycles.

"Crocs have become a big hit with the active population," said Kevin Lamar, founder and CEO of LAMAR HFS. "They've become stylish too, so you'll see them on people just walking around town. We felt that the health and fitness industry would be a logical place to successfully sell Crocs, and it fits in very well with our innovative product lines."